A successful online marketing strategy undoubtedly involves well-researched search engine optimisation. However SEO can be a tricky and complex area to understand, particularly as many companies resort to unprofessional practices such as link buying or web spamming to achieve successful SEO results.
Below are 5 steps that every company should take to achieve successful search engine optimisation:
Create original, engaging content
Creative and innovative content marketing is the most fundamental step towards successful search engine optimisation. When you publish a story that is original, interesting and informative, people are more likely to share that story and write about it, thus encouraging link building. Essentially, this is the most organic step a business can take to achieve great search engine optimisation.
A Captivating Headline is Paramount
There is so much content out there that competition to get your content read is rife. Readers aren’t going to read something with a dull, lifeless headline. Keep it relevant, interesting and smart. Your headline style primarily depends on your readership. Establishing a compelling headline strategy will do wonders for the SEO of your content and again, will also encourage link building.
Better Content or More Content?
Quality always supersedes quantity, so avoid uploading endless and unnecessary supplies of content that contains the same keywords, as this technique is detected by search engines. Instead, focus on producing consolidated content that contains high quality, interesting content.
Keyword and Audience Research is Still Vital
Keywords should still be a part of the content creation process as they do play a role in optimising a website. There are a number of keyword tools including Google’s Adwords Keyword Planner, which helps you to better understand the amount of content that is already optimised for key terms in relation to the number of queries made for those terms. This is a great way to establish what kind of content your target audience is interested in.
Optimise your Content on the Page and the Platform
Although your content is optimised on-page, it is also essential that you optimise it behind the scenes, using meta tags and a meta description. These little details help search engines to understand what’s on your page, ensuring that it features in the right searches and that your SEO efforts are as successful as possible. Without these little details your pages could end up being buried beneath the competition, never to be read or found.
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